is going back to Medieval times,
when full coverage lipstick was considered a sin.
Instead, women used lemons to stimulate the lips and stain them a see through blood red.

I have recreated this very sheer flattering look in one simple universal shade that suits every skin tone and is chic as it is comfortable. It doesn't even look or feel like you are wearing lipstick. It looks like you naturally have gorgeous swollen cherry lips.

is also based for a luxurious feel with just a touch of pigment to create a purely sensual lip.